Going beyond the Like: How to maximize your follow through
It’s no secret that every brand under the sun is clamoring for red-hot social media channels packed full of loving fans that are hanging on your every word. After setting up the prerequisite Facebook and Twitter channels, the focus of this social media activity usually turns towards upping the numbers via likes and follows. All fine and dandy, but what happens next? Can you progress and elevate a social media campaign based on the simple strategy that more is better?...