Going beyond the Like: How to maximize your follow through

It’s no secret that every brand under the sun is clamoring for red-hot social media channels packed full of loving fans that are hanging on your every word. After setting up the prerequisite Facebook and Twitter channels, the focus of this social media activity usually turns towards upping the numbers via likes and follows. All fine and dandy, but what happens next? Can you progress and elevate a social media campaign based on the simple strategy that more is better?...

5 min · 887 words · Roy Wagner

Going Paperless: How to Do Away With Dead Trees

I’m not a fan of paper: I avoid it at all costs, and tell anyone who listens how much I hate it. While paper is still a necessity in some areas of life, I’ve gone to great lengths to figure out how to do away with it where possible. Thanks to the Internet and electronic tools, this isn’t so hard. Tablets The first and most important breakthrough in technology that makes me hope for a future without paper is the tablet....

4 min · 736 words · Christopher Jones

Going Solar: Green tech for the geek set

Some around the 8th heavy storm of this spring, it occurred to me that I’m woefully unprepared for power outages in this area. As someone who makes their living off the ability to have always-available power, that thought worried me somewhat. It’s not at all uncommon to have storms, floods and the like that bring power down in this area for days on end. Add to that fact the rising energy costs worldwide and I realized that I needed to start thinking up some alternatives....

8 min · 1504 words · Chelsea Walker

Going to rob an Apple Store? Don’t do it while the cops are outside.

A group of five thieves weren’t counting on the presence of plainclothes police right outside when they robbed the Las Vegas Apple Store, theLas Vegas Sun reports. Five thieves entered the Las Vegas Town Center Apple Store late in the afternoon and began stealing display electronics from the tables. Police were notified over radio, but thanks to a completely unrelated incident, police were already right outside. Unfortunately, despite the speedy response time, the arrests didn’t go so smoothly....

2 min · 260 words · Joshua Ford

Golden Globes was social, GRAMMYs will be participatory

On Sunday I was watching the Golden Globes coverage on Facebook via my friend Randi Zuckerberg who works at the marketing department at Facebook, she and fellow Facebook employee Erin Kanaley had been given backstage passes to post updates to the official Golden Globes Facebook group. It was great seeing the girls having fun but I couldn’t help feeling I wanted to be more involved and wondered how other live award ceremonies could utilize social and real-time web to share the experience in a more engaging way....

2 min · 272 words · Carlos Bowen
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