Google Confirms Fflick Acquisition
YesterdayTechCrunch reportedthat Google was to acquire social movie-rewiew siteFflickfor a price-tag of around $10 million – today the search giant hasconfirmed the deal. Details of the deal aren’t yet known, but Google believes that the conversations that Fflick helps facilitate would be perfect for services like YouTube, so it has acquired the company to help analyze social media data to “surface great content and the discussions around it”. Whether the platform is integrated into Google’s existing services remains a mystery, we feel the acquisiton looks to be more of a talent grab than an acqusition of the technology....