Google launches its first ITA travel product: Google Flights
Google is simply, it seems, trying to broaden the choices for travelers. As detailed in the press release for the acquisition, too few companies offer too few choices, and Google would like to change that. Profitably, of course.In April of this year,we reported onGoogle’s $700 million acquisition of ITA, a Boston based airfare software company. While the acquisition was controversial (Will Google Search now own the skies?), the DOJ approved it and Google promised to honor all previous agreements with ITA customers such as Kayak, Orbitz, Hotwire and TripAdvisor....