gogolos

Here’s what Apple’s gorgeous new store in Grand Central will look like

Apple is planning a new retail store inside Grand Central Station in New York. The company paid the current tennants of the spot $5 million to leave their slot early and will pay $1.1 million a month in rent, theWall Street Journalreports. Now the Metropolitan Transit Authority has released some renderings that show us what the new Apple Store in Grand Central will look like. The planned store will take the place of the Metrazur restaurant inside the station as well as an adjacent balcony....

Here’s what Apple’s gorgeous remodel of its 5th Ave store will look like

Apple has supplied New York City based siteThe Gothamistwith a render of what the remodeled 5th Ave. flagship Apple Store will look like. The render shows off thereduction in glass panes from 90 to just 15, a change made possible by new glass technology pioneered at Apple’s Shanghai location. The new panes being installed in the 5th Ave. store will be just over 32 feet long and roughly 10 feet wide....

Here’s what Freakonomics gets wrong about advertising

Freakonomics recently applied their formula of Pop Economics to put a challenge to the efficacy of advertising: “Does Advertising Actually Work?” where the hosts lay out a compelling narrative to suggest that advertising may have little uplift… but it’s just not that simple. “Guess what? Advertising doesn’t work!” makes a great narrative hook for a podcast, but it’s not helpful if what you’re trying to do is measure advertising effectiveness....

Here’s what happened when neural networks took on the Game of Life

Here’s what happened when neural networks took on the Game of Life What is the Game of Life? British mathematician John Conway inventedthe Game of Lifein 1970. Basically, the Game of Life tracks the on or off state—the life—of a series of cells on a grid across timesteps. At each timestep, the following simple rules define which cells come to life or stay alive, and which cells die or stay dead:...

Here’s what happens when a beam of subatomic particles hits you in the face

What would happen if you stuck your body inside a particle accelerator? The scenario seems like the start of a bad Marvel comic, but it happens to shed light on our intuitions about radiation, the vulnerability of the human body, and the very nature of matter. Particle accelerators allow physicists to study subatomic particles by speeding them up in powerful magnetic fields and then tracing the interactions that result from collisions....