4 personality types old-school carmakers can use to stay relevant
Digital trends and the impact of COVID-19 on the mobility market
Why so? The mobility market has been disrupted by many new mobility players, which have leveraged recent digital trends to take over customer interface and passengers. For example, there’s Uber, Didi, and Gett getting away from car ownership…Lilium, Bird, and EHang exploring new urban transportation modes… or Moovit and Waze leveraging the power of mobility data.
However, a silver lining of COVID-19 for OEMs may be that it is providing them with a second chance: decreasing ridership and limited cash reserves bring new mobility players to a survival struggle while trying to adapt their business models which are not sustainable anymore. This is a historic occasion for OEMs to reinsert themselves back in the market.
The 4 OEM archetypes
How can then automotive OEMs do that? Evolving from the traditional pure volume-selling business model, OEMs can adjust their business model and follow 4 future-oriented archetypes to redefine their positioning in the industry:
This article was written byPhilipp Grosse Kleimann, Senior Partner & Global Head of Automotive & New Mobility,Siemens Advanta ConsultingonThe Urban Mobility Daily, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for theUrban Mobility Weekly newsletter. Read the original articlehereand follow them onLinkedinandTwitter.
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