Klout, the tool regarded as the standard in measuring a user’s impact on their Twitter network, has just released a beta version of its upcoming redesign with the goal of creating a more engaging environment for users to gauge their personal influence.
The layout changes are quite obvious. It has a much cleaner interface, which I personally think is an improvement over the old Klout. It’s much easier to understand and navigate as it manages to fit everything in a single page.
Aside from the aesthetic changes, Klout is also introducting a new meritocracy system called Klout Perks. The perk going on right now is a partnership between Klout andBottlenotesto give key influencers VIP tickets to an extra exclusive event: Around the World in 80 Sips, with special access to a crowd-free hour and 12 special wines.
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It mentions at the bottom a disclaimer, or “Influencer Code of Ethics” stating:
Here is a short video interview with Klout creator,Joe Fernandez, fromThe Wall Street Journalabout the new Klout redesign:
Story byFrancis Tan
Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social me(show all)Francis Tanis the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social media and e-commerce. Get in touch with him via Twitter@francistanor Emailfrancis@thenextweb.com.
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