Angry Birds milestones don’t seem very hard to come by these days, the game is so popular that its creators have no problem generating another piece of publicity for the multi-platform game.
It has emerged that on Android smartphones alone, Angry Birds hassurpassed 30 million downloadssince its launch in October. The ad-supported app initially hit Android handsets in beta, topping 1 million downloads in two weeks, with themain releasepassing 5 million downloads in the month of December.
In the same month it was noted that the ad-supported version of the game was generating an impressive $1 million a month. Judging by how quickly the franchise has grown on the Android platform alone, Rovio could have easily generated over $5 million in advertising from its Android app to date.
Factor in the fact that Rovio has said40% of new Angry Birds usersnow utilise the $0.99 “Mighty Eagle” in-app purchase to assist them with difficult levels, Rovio is bringing in the green-tinted bacon.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now!
Rovio has indicated it will release a paid version of its app for Android users who wish to play the game without in-game advertising. The paid app is expected to launchlater in March, with a download price still unknown.
Story byMatt Brian
Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him(show all)Matt is the former News Editor for The Next Web. You can follow him onTwitter, subscribe to his updates onFacebookand catch up with him onGoogle+.
Get the TNW newsletter
Get the most important tech news in your inbox each week.