In the next three months, Apple is set to close the smallest of its four New York City retail stores and move it to a temporary location whilst it undergoes renovation works,ifoAppleStore reports.
The landmark SoHo retail store accommodates thousands of visitors each day, and rather than close the store completely, Apple hopes to divert customers to a nearby location rather than direct visitors to the its other stores within the city.
The store opened in July 2002, converting a branch post office into a retail space of 21,000 square-feet. The store celebrated its five millionth visitor four years later, forcing the company to convert ground-floor space at the rear of the building as it renovates and reconfigures the first floor.
The decision to overhaul its SoHo store follows Apple’s decision tospend $6,661,050on installing sophisticated connection hardware, upgrading the plaza structure and then reinstalling the iconic glass cube in its Fifth Avenue store.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now!
It is not known when Apple will reopen its SoHo outlet, but hopes to finish work on its Fifth Avenue store by November.
Story byMatt Brian
Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him(show all)Matt is the former News Editor for The Next Web. You can follow him onTwitter, subscribe to his updates onFacebookand catch up with him onGoogle+.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
