BBC’s traffic from LinkedIn increased by ten times between January and June,reportsJournalism.co.uk.
In January, referrals from the social network amounted to around 20,000 each month, and by June this figure rocketed to over 200,000. But, it seems, other social networks are driving even more traffic. A spokesperson said:
“Referrals from LinkedIn have increased rapidly over the past few months, but they’re nowhere near the level of referrals we get from Twitter. Indeed in June, LinkedIn was still behind Facebook, Reddit, Twitter, StumbleUpon and Drudge Report in terms of referrals.”
Whilst LinkedIn as a traffic driver is on the rise, as Mark Susternoteson TechCrunch many of these links will actually originate from Twitter. In effect, remove Twitter from the equation, and LinkedIn suddenly doesn’t seem so potent.
It’s thought that the massive spike in traffic from LinkedIn has a lot to do with LinkedIn’s news aggregation service, LinkedIn Today, which waslaunchedback in March.
Story byPaul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.
Follow Paul on Twitter: @psawers or check h(show all)Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.
Follow Paul on Twitter:@psawersor check him out onGoogle+.
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