Bluesound launches new soundbar, strives to become the ‘audiophile Sonos’
Also proving that every damn soundbar looks the same
How does the release of the Bluesound Pulse Soundbar+ help with its mission to be the audiophile Sonos?
First, lets chat about the Pulse Soundbar+.
Basically, it supports Dolby Atmos, the aforementioned 24-bit audio, can pump out 120 watts, and has eight drivers. On top of this, it has an ARM Cortex A53 Quad-Core chipset and a shit ton of inputs (specifically, HDMI eARC, Apple AirPlay 2, two-way aptX HD Bluetooth, TOSLINK, RCA, USB, and its BluOS system).If you’re hungry for more press release specs, you can find them here.
Anyway, there’s a quote Bluesound uses about the Pulse Soundbar+ that shows where its head is at. Specifically, it says the hardware is to “audio what the 8K TV is to video.”
I don’t think makes much sense (it’s deeply questionably if humans can evenhear24-bit audio), but it’s a nice turn of phrase and clearly shows the company is after the high-end and technical obsessive market. I mean, who else really cares about 8K TVs at the moment?
Eagle-eyed Plugged readers will be aware that it wasn’tthatlong ago that Sonos released its own soundbar,the Arc. I’m not saying Bluesound copied Sonos (it has been making soundbars for longer), but it definitely seems as though it’s trying to take advantage of the same trends.
It’s no surprise that folks are currently upgrading their at-home entertainment systems. What else are we meant to do when we’re stuck inside? While I’m certain most people will be satisfied by Sonos, there will always be those who want something extra or different. And Bluesound delivers that.
By positioning itself as an audiophile option to Sonos, the company can sweep up all those unsatisfied with its competitor’s offering. And, as a fan of Bluesound’s gear, I wish it well.
Of course though, this approach doesn’t come cheap.
The Pulse Soundbar+ costs around $900, which is alotof money for a soundbar. Still, one assumes the people who are willing to splash this much on home entertainment are exactly those Bluesound is targeting. So maybe it’ll work out for them? And the Bluesound Pulse Soundbar+ will help the company on its mission to become the audiophile Sonos?
As soon as we get our hands on one (they start shipping in April of this year), we’ll let you know.
Story byCallum Booth
Callum Booth is a freelance journalist with over a decade of experience. Previously, he was the Managing Editor of TNW, where his reporting(show all)Callum Booth is a freelance journalist with over a decade of experience. Previously, he was the Managing Editor of TNW, where his reporting was cited widely, including in VICE, the FT, and the BBC.
Callum’s writing has appeared in The Verge, The Daily Telegraph, Time Out, and many more. He covers the full spectrum of technology, with a particular focus on how it shapes our daily lives. And a lot of regulation stuff too.
Outside of work, Callum’s an avid bookworm, a Fisherman’s Friends addict, and resolutely unshaven. Follow him on Twitter @CallumBooth or visit www.callumbooth.net.
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