BMW ‘isn’t afraid’ of the Apple Car… and is still refusing to go all-electric
The German automaker is keeping its options open
BMW will take on Applecarwith… gasoline?
As manylegacy automakersdrive their stake into the ground, and commit to going all-electric in the next decade, BMW is not. It’s continuing to sit on the fence. Not even the Apple Car can persuade Bimmer to change its ways and commit to an electric future.
According to Bloomberg, BMW will continue to produce gasoline cars alongside its electric vehicles for the foreseeable future.
When it comes to the future, BMW still sees opportunity in app-based mobility services. BMW is quietly aware that while electric cars are great, there is a longer game to play.
Driving habits are changing, and fewer people are buying cars, instead opting to rent or hail rides as and when they need. With that move, BMW is hedging future downturns in vehicle sales, against new opportunities.
Being such a well known global brand, BMW still sells plenty of combustion vehicles to countries which aren’t banning their sale any time soon. It’s clearly going to milk the oil well for all it’s worth until it’s absolutely forced to go electric.
The German automaker is slowlykilling off its worst offending and most polluting engines, though.
WithBMW’s iX3and i4 on the horizon, the companyistaking steps towards and electric future. But it’s taking its time compared to the likes ofJaguar Land Rover, andVolvo, who have all committed to all-electric drivetrains by 2030.
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?
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Story byMatthew Beedham
Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.
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