BMW wants to make you FEEL THINGS with its new AI assistant
It’s all about emotional connection
The real godsend
Super high-tech, almost sentientcarsof course sound great, but my favorite feature by far is something called “BMW ID.”
Put simply, BMW ID allows drivers to personalize their car and then take those settings with them to other compatible vehicles.
This means that you can load your preferences on to loaner vehicles, or have multiple users for the same car. Each driver can load their own profile before setting off to ensure their driving experience is exactly how they like it.
If you’ve ever had to share a car, you’ll know this is an absolute godsend.
It sure sounds like BMW’s next generation iDrive is throwing the gauntlet of who has the best infotainment system down to its competitors.
One of the biggest challenges is likely not to come from an automotive brand, but from search giant Google.
Google’s Android Automotive is already available in the Polestar 2 — I can say first hand that it’s great, it just simply works. The transition from phone to car and back again is neat and superior to every other system I’ve used.
However, Android Automotive isn’t tied to any single carmaker. Google and Ford have reportedly teamed up tobring the platform to millions of cars, and will start integrating it in 2023.
It’s going to be far more accessible than BMW’s more premium offering.
While the Android experience will no doubt appeal to many, especially those using Android phones. I expect BMW’s system to feel decidedly more polished, and well, just special.
I’ll probably fall in love with it even more when I can give it its own name, and it can whisper sweet nothings into my ear on our long late night drives.
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?
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Story byMatthew Beedham
Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.
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