Google killed its much-lovedReader product in 2013, but has hardly made any solid attempt to replace it. However, a new test in Chrome gives up a glimmer of hope.
Ina blog post, Google said that it’s experimentingwith a ‘follow’ button in the browser that will subscribe you to a site’s RSS feed, so you get its latest content delivered to you as it’s published.. All websites you follow will show up in a separate tab in the Google Search app, besides the For You section. The follow button will show up in the overflow menu situated on the top right-hand corner.
Google says that this tech is based on open RSS standards, but if a site doesn’t have an RSS feed, it will rely on its own indexing solution. The company added that while keeping a site’sRSS feed up-to-datewill automatically make it eligible for this experiment, it’ll also consult publishers on how to scale this feature.
Back in 2017, the Big G introduceda follow button in search, but it was directed towards topics you’re interested in, rather than feeds of specific sites.
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The experiment is very limited right now. This feature will show up to folks in the US using Chrome for Android’s Canary version. So it’s not yet time to get our hopes high for a Google Reader comeback.
Story byIvan Mehta
Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.“Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.”
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