Yesterday we caught rumours that ailing social networkMyspacewaspreparingto announce significant job cuts, and today it’s official.
Cnetreports that Myspace is making the cuts “to provide the company with a clear path for sustained growth and profitability.”
The troubled network recentlyrelaunchedas a more entertainment-focused website with anew logo that was designed to reflect “A platform for people to be whatever they want”.PaidContentplaces the percentage of workforce cut at 47%, amounting to around 500 staff.
In today’s statement, the company remains upbeat about the future, noting “Today’s tough but necessary changes were taken in order to provide the company with a clear path for sustained growth and profitability… These changes were purely driven by issues related to our legacy business, and in no way reflect the performance of the new product.”
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Despite last year’s relaunch, Myspace still has an identity problem. With Facebook now the go-to place for your everyday social networking needs, who reallyneedsMyspace? Even musicians, who stuck with the network after many other users moved on, have started to look elsewhere with services like SoundcCloud and Bandcamp rising in popularity. However, Myspace says since relaunch 3.3 million profiles have been created. How many of them will stick by the service remains to be seen.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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