Creating a music soundtrack for a film or advert is a tricky business. No matter the budget, it’s often the very last finalized component due to the tangle of music licensing rights. And for independent filmmakers on zero budget, it can mean having to probe MySpace for free tracks from bands begging for exposure.
Today,Vimeoannounced the official launch of itsMusic Store, providing Vimeo users with access to more than 45,000 tracks, browsable by various genres, tempos and moods. The launch mirrors efforts put forth by networks like500px for photographers, bridging the gap between a free for all on Google Images and pay-for-access stock photo sites like Shutterstock. There will be three types of licensing options in Vimeo’s Music Store:
Audiosocket, a music licensing and technology company is throwing in its 33,000 songs from 1,900 emerging bands to Vimeo’s catalog whileFree Music Archive(FMA) is offering up 11,000 Creative Commons-licensed songs through its API. FMA is a big supporter of online video producers, noted for its recentTracks to Syncseries of Creative Commons music mixes.
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Brad McCartypoints out that Vimeo’s Music Store isn’t a new concept. Mevio did this a few years ago withMusicAlley, the difference being that it’s not directly tied. “If Google wants to compete with Vimeo for YouTube, it could probably step up with Google Music, showcasing unsigned artists, and give it easy competition. The advantage that Vimeo has is that its followers are rabid, artsy types who are very loyal,” says McCarty.
Vimeo seems to be well aware of its devoted user base. Blake Whitman, VP of Creative Development at Vimeo says, “The Music Store allows users to easily discover, download and/or purchase tracks without ever needing to leave Vimeo. Check it out for yourselfhere.
You can also check outMoby’s gratis music storeif you’re aching for someNatural Blues.
Story byCourtney Boyd Myers
Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr(show all)Courtney Boyd Myers is the founder ofaudience.io, a transatlantic company designed to help New York and London based technology startups grow internationally.
Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle.
You can follow her onFacebook,Twitter @CBMandGoogle +.
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