Daily deals siteLivingsocialhas launched today in the Netherlands. The Groupon competitor has gone live in three cities: Amsterdam, Rotterdam and The Hague; although it says that it plans to expand “rapidly” in the country.
The Netherlands is LivingSocial’s third European market, following the UK and Ireland, although it also owns a majority stake in Spain’sLet’s Bonus. Global market leader Groupon is already active 37 Dutch cities. LivingSocial launched in July 2009, and in a similar manner to Groupon, has expanded through a mixture of launching new operations and acquiring exisiting daily deals services. However, its most recent acquisition was a Ruby on Rails consultancy, InfoEther, most likely as a technical talent grab for the Washington DC based company.
Following Groupon’sIPO filinglast week, which revealed a major gap between its costs and revenues, there has been muchspeculationas to the long-term viability of the daily deals market. Still, LivingSocial clearly feels no fear in further expansion.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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