England’s West Midlands is going to reward people for not using their cars

Future Transport Zone

The West Midlands region is host to the £22 million (US$30.7 million)Future Transport Zone, set up to showcase the latest technology and data for more accessible and connected transport alternatives that are faster, cleaner and greener – contributing to achieving its#WM2041ambition to reduce the region’s carbon footprint.

The projects at the Warwick campus will include:

Incentive programs

The concept of offering incentives to people who ditch their cars has gained traction recently.

Last week,Brighton and Hove City Councillaunched its ‘Move For Change‘ scheme through the BetterPoints app to encourage people to choose active and sustainable travel options.

More than 100 people signed up for the scheme in February, logging 1,500 activities and over 4,000 traveled kilometers.

In February 2020, the Austrian capital Vienna began to offerfree museum and concert ticketsto reward people who switched using their cars for more sustainable modes of transport.

Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?

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Story byCities Today

Cities Today is the leading news platform on urban mobility and innovation, reaching an international audience of city leaders.Cities Today is the leading news platform on urban mobility and innovation, reaching an international audience of city leaders.

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