Facebook has opened up a new site aimed at promoting its platform to advertisers. Originally reported backin late Marchby the Financial Times, the site has now officially launched.

Facebook Studiooffers “examples, thought-starters and tools for (advertisers’) social marketing campaigns,” and is designed “to celebrate innovation and creativity on Facebook.”

Facebook Studio includes:

Campaigns highlighted on the site include Skittles’ ‘Mob The Rainbow’ and HBO’s True Blood live feed.

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High quality social marketing campaigns are clearly in Facebook’s interests. After all, it won’t want its platform filled with poor quality campaigns that may put users off visiting. Giving marketers a nudge in the right direction is definitely a wise strategy.

Story byMartin SFP Bryant

Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.

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