If you’ve been wondering whether or not Google’s +1 button has any effect on your website traffic, you’ve been a bit in the dark until now. Starting today, GoogleWebmaster Toolswill let you see different reports to show you exactly what power that little button holds.

According to a post on theGoogle Analytics Blog, there are additions to three reports and here’s what we need to know:

What’s probably more exciting than the +1 tools, though, is the addition of aSocial Plugin trackerfor Google Analytics. Now you’ll be able to see what pages have been Tweeted, Sent, Liked and +1’d, all with just a few lines of JavaScript required on your part.

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The features might not show up for you just yet, but Google says that they should soon:

Over the next few days (and if you’re using the default version of the latest Google Analytics tracking code), if you’veadded +1 buttons to your sitewe’ll automatically enable Social Plugin Tracking for +1 in your account. You canenable tracking for other social pluginsin just a few simple steps.

It’s invaluable information for site owners, so we look forward to seeing that engagement data starting to flow.

Story byBrad McCarty

A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.(show all)A music and tech junkie who calls Nashville home, Brad is the DirectorTNW Academy. You can follow him on Twitter@BradMcCarty.

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