It’s fair to say that at The Next Web we’ve beensalivatingabout the idea of getting some really exciting apps that integrate with TV viewing for some time. Ever since it wasannouncedlast May,Google TVhas seemed like the most likely candidate to deliver the goods first and now it looks like that’s going to happen.
GearLivereports that Ashish Arora, VP and general manager at Logitech’s Digital Home Group, confirmed at the OTTcon event yesterday that a Google TV app store was on the way “shortly” and that “It’s a given that it will happen this year, 100 percent.”
What’s more, it’s a relief to hear that the apps available “Won’t just be weather apps”. “What will be really interesting will be to tie the content to what you’re watching,” Arora reportedly commented. Logitech was one of Google’s launch partners for its TV project so is well placed to know the roadmap for further development.
Although Google TV has beenpoorly receivedto date, it’s still early days for app-enabled TV viewing and an app store backed by the search giant is exactly the kind of thing that will help kickstart a blurring of lines between broadcast and online media. That’s when things will getreallyinteresting.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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