It has been a week since Harry Potter author JK Rowlingledfans on a scavenger hunt leading to the websitePottermore.com. Speculation has been mounting as to what the site will be – will it be a new store, an interactive game or the launch of some other Harry Potter-related paraphernalia.
Well, it seems that The Times may have received a marketing memo by accident, revealing that the Pottermore portal will in fact bean online game, withpaidContentquoting The Times as saying that the memo:
“Suggests that [Pottermore.com] is a sophisticated online game that contains clues to prizes that are hidden in the real world. These are an unstated number of magic wands secreted in Britain and America, and possibly other countries.”
The website is set to be launched tomorrow, 23rd of June, so all will be revealed then. However, it’s difficult to imagine that someone would accidentally have sent The Time such a memo, so it could well be part of a clever marketing ploy in the build up to launch. Either way, it certainly seems to have worked.
Story byPaul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.
Follow Paul on Twitter: @psawers or check h(show all)Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.
Follow Paul on Twitter:@psawersor check him out onGoogle+.
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