BBC Worldwide has launched an impressiveinteractive trailerwhich explores behind the scenes of a new nature documentary.

One Life was released in cinemas across the UK on the 22nd of July, and the film is a “celebration of the most brilliant and imaginative stories of survival from the natural world”.

A product of BBC Earth Films, One Life uses cutting-edge cinema techniques to capture animal behavior and ingenuity in their natural environment.

The interactive trailer, however, is particularly impressive. Visit theOne Lifewebsite, and you can ‘drag up’ on any screen to view snippets about the animal in that particular scene, or you ‘drag down’ to go behind the scenes and watch videos and interviews with the makers of the film.

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London-based creative agencyThe Brooklyn Brotherswas responsible for coming up with the concept of making the trailer the actual website for the film, and the company worked in conjunction withStink Digitaltowards creating the final site. Lawrence Weber, from The Brooklyn Brothers, said:

“Rather than making a website, and putting the trailer on it, we thought it would be good to make the trailer the actual website, so it’s a linear journey from start to finish.”

BBC Earth Films, which is part of BBC Worldwide and represents the BBC Natural History Unit, is one of the world’s biggest natural history production houses. It was the same house that produced the likes ofDeep Bluein 2004, andEarth The Moviein 2005.

Meanwhile, here’s the non-interactive version of the trailer, direct from YouTube:

Story byPaul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.

Follow Paul on Twitter: @psawers or check h(show all)Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.

Follow Paul on Twitter:@psawersor check him out onGoogle+.

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