Google’sDoodles– the fun pieces of art that Google replaces its logo with for special occasions – are immensely popular with the public, but how much traffic do they actually drive?
When you click a Doodle, it takes you to search results related to its theme. On Wednesday, Google celebrated the 172nd anniversary of artist Paul Cézanne’s birth with a Doodle, and one site to turn up in the top search results when users clicked through in many countries wasArt In The Picture. The site’s owner Bruno Dillen has been in touch to share some pretty eye-popping statistics that demonstrate “The Google Effect”.
While Art In The Picture turned up second, third or sometimes lower in the results linked to the Doodle, the Paul Cézanne Wikipedia page was the top result. Ifthis statis correct, that page received just shy of 1,000,000 views as a result of the Doodle on Wednesday.
So, if Google publishes a Doodle that favours you, what should you do? Dillen says that if it ever happened again he’d have capitalised on it more. “I would put up a short message with an easy call-to-action on the landing page to convert wandering users into more useful users later on. Or I could plaster some more ads to earn a killing in one day.”
Calling all Scaleup founders! Join the Soonicorn Summit on November 28 in Amsterdam.
Meet with the leaders of Picnic, Miro, Carbon Equity and more during this exclusive event dedicated to Scaleup Founders!
I wonder if we could convince them to do a “The Next Web” Doodle? What do you say Google?
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
