Last week, one of TNW Labs’ productsTwitter Counterreceived a very welcome tweet from the #winning man himself, actorCharlie Sheen.
Needless to say we were delighted but my immediate thought was, exactly how much traffic did the man drive?
Well, I can happily report that for his 4+ Million followers, his tweet brought in23,754 page viewsin a 24 hour period. A click through rate of approximately 0.5%
Surprisingly enough, this is significantly more than the traffic generated from atweet from Ashton Kutcherearlier this year. At the time, Kutcher had 6 million followers and sent 13,000 visitors to the video he tweeted out.
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It’s worth noting that there are a number of factors that contribute towards creating theperfect traffic driving tweet. These include: time of day, language, position of link, link type and more – each may have contributed to the success of Sheen’s tweet over his counterpart’s. Irrespective, what’s clear is celebrity tweets drive traffic which is why Sheen will reportedlyearn $1 million this yearpurely from Twitter endorsements…sigh.
Story byZee
Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos(show all)Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.
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