The social Web has transformed the travel industry, as the infographic here explains.

It’s been created byTripl, a new Swedish-based travel startup that will allow travel companies to sell their products more socially to consumers, with a full API being made available to third party developers. Some of the stats that caught our eye below include the ‘Social Travel Index’ (More information on thathere) and that 96% of university students are on Facebook (in the USat least).

Tripl plans to open to the public next month.

Click on the infographic for a closer look.

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Story byMartin SFP Bryant

Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.

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