Sure, you could plug your phone into a power socket to charge it, but where’s the fun in that? London-based agency1000Headshas set up a giant hamster wheel at SXSW, allowing people to charge their gadgets while getting a bit of exercise at the same time.
The idea, designed to help promote Nokia’s green credentials, was inspired byvideo of a hamster-powered phone chargerthat did the rounds last year.
The other day, while racing around London between meetings, both my phone and laptop ran out of charge and I ended up in McDonalds, stealing power from the wall while shoveling fries into my mouth. If one of these wheels was on every street corner I’d have been sorted, and a little healthier too.
If you’re in Austin, the wheel can be found at ‘The Green Zone, Powered By Nokia’ until 20 March.
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Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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