We’ve written a lot recently about howapps will transform TV, and it appears that the promise is starting to become reality. Augmented Reality browser appJunaiowas used earlier this week by German science TV showGalileoto run an interactive quiz that viewers could participate with using their phones.
The quiz provided multiple choice questions and to take part, users had to hold their phone cameras up to the TV screen and point them at the answer they wanted to select. Image recognition worked out which answer was being selected and a tap of the screen submitted it.
After answering each question , users got instant feedback about whether they were right or wrong and the show’s producers could show instant on-screen stats about how players fared.
There’s no word as to whether TV stationProSiebenwill repeat the exercise although it was reportedly a hit. Promoted well in advance, ratings for the show apparently increased to 14% in market share among the 14 to 49-year-old viewers during transmission.
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Using an AR app to create interactive TV experiences is an interesting addition to thereal-world usesthat the technology has become known for. Germany-basedMetaio, the company behind Junaio, is now keen to see other TV producers trying the technology.
You can see a video demo of the German TV experiment (after an ad)here.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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