Argentina now counts 12.9m Internet users out of a 40m population, according tocomScore‘s figures for March 2011. A conservative number, considering that it doesn’t include users under 15 and those accessing the Internet solely from their mobile phones or cyber cafés. Here are the most interesting figures presented during yesterday’s webinar on “The State of the Internet in Argentina” by comScore’s Country Manager for Argentina and Uruguay,Sebastian Yoffe.
Who are the Argentine users?
Social networks, IM and blogs show high penetration
E-commerce in Argentina
News, sports and entertainment also show potential
Argentines are heavy searchers
We now look forward to comScore’s upcoming Total Universe Report, which should soon include out-of-home and out-of-work Internet access numbers, giving us a more global view of Argentina’s online landscape.
Update: comScore’s slides can be downloadedhere.
Story byAnna Heim
Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie(show all)Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.
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