A friend of mine told me this story about Dutch airline KLM and a DJ named Sied Van Riel.
KLM was promoting its new route to Miami and the inaugural flight was supposed to be on the 27th of March. In response, the DJ tweeted @KLM to ask the airline if they could fly earlier so he and his friends could attend a huge dance festival in Miami. KLM said ok, if you can fill the plane, we’ll try to make it fly.
The DJteamed up with afriendand filled the plane. They convinced KLM to fly a week earlier, and had an incredible dance party on board.
Yeah I didn’t really believe my friend either, but I should have:
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This is one of many things new media can do. It connects people on so many levels it’s beyond our imagination sometimes. It still happens to me, examples like this I just cannot believe. A part of me is also still in doubt if this isn’t just one of the marvelous marketing campaigns KLM does. But even if it is, I don’t want them to stop.
Story byLeon Pals
New media professional & entrepreneur that loves Tumblr and is a project manager and trend watcher on the side. Check his .com or see wh(show all)New media professional & entrepreneur that loves Tumblr and is a project manager and trend watcher on the side. Check his.comor see what he looks like onFacebook.
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