Since its launch at the end of March 2011, Jordanian-based on-demand video siteIstikanahas achieved up an impressive milestone. The site has racked up 1 million visits in the 135 days since itslaunchat ArabNet 2011.
Theannouncementon Istikana’s blog read:
We started Istikana with a simple mission: To help people find and enjoy on-demand premium classic Arabic TV content through a service that users, content owners and advertisers love. We believed that if we could get the right content on the right platform, then we could really build something special.
Since that objective was set we have achieved in building a strong multi-device platform that
This achievement greatly encourages us that we are on to a winning formula. We will always keep our viewers front and centre and will continue to try our utmost to give our viewers the best viewing experience possible.
Istikana is certainly not without competition in its field, coming up against well-funded sites such as the MBC-backedShahid.netand LinkdotNet’sShofha.
Istikana, on the other hand, is the brainchild of Tareq Abu-Lughod and Samer Abdin, and their small team has been responsible for signing content deals withArab Telemedia Group, and more recently, one of the Middle East’s largest content libraries,Al Anoud for Art Production and Distribution, bringing the total number of content partnership agreements to over 15.
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Istikana has set itself apart from other Arabic on-demand video sites by offering an extremely wide variety of videos, with modern and classic TV shows, documentaries and cartoons.
Story byNancy Messieh
Lesotho-born and raised, Nancy Messieh, The Next Web’s Middle East Editor, is an Egyptian writer and photographer based in Cairo, Egypt. Fol(show all)Lesotho-born and raised, Nancy Messieh, The Next Web’s Middle East Editor, is an Egyptian writer and photographer based in Cairo, Egypt. Follow her onTwitter,her siteorGoogle+or get in touch at nancy@thenextweb.com
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