Yesterday, US fashion house Kenneth Colecaused a stirby tweeting out an ad for its new fashion line using the #Cairo hashtag. Given that said tag is being used to share news from the currently sensitive situation in Egypt, there was something of a negative reaction.

Cole apologised, not only deleting his tweet but by posting amessageon Facebook. So, why would he then go ahead and stick decals like this onto his shop windows? We call a (pretty good) Photoshop job here, but the two photos,postedtoFlickrby userMikestearlier today are doing the rounds on Twitter regardless.

Telltale sign? No EXIF data about the camera used etc. attached to the images, oh and they’re set to Creative Commons AT-SA licenses when all the rest of the user’s shots are copyright controlled – these images were intended to be shared.

As juicy a story as it would be, in this case we’re just looking at what some peoplewantto see.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now!

Story byMartin SFP Bryant

Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with