Microsoft’s retail store campaign continues, with the next store to launch ‘this spring’ in Costa Mesa, California.
Microsoft announced the forthcoming store this morning in a tweet that also revealed the exact location of the store, the South Coast Plaza. This isthe tweetthat Microsoft released:
Microsoft has been opening stores around the nation to help bolster its brand with the mall-going demographic. Last November the company opened their largest store right across from an Apple store. The moveraised eyebrows.
According to sources, Microsoft is set to open a total of6 stores this year, or one every two months. Microsoft uses the stores on the occasion to release limited-inventory products like the Dell Venue Pro when it was new.
Calling all Scaleup founders! Join the Soonicorn Summit on November 28 in Amsterdam.
Meet with the leaders of Picnic, Miro, Carbon Equity and more during this exclusive event dedicated to Scaleup Founders!
There are currently no East Coast Microsoft stores, the reason for which is not known. It could be as simple as that Microsoft wanting to cement its store strategy where it best understands the culture, on the West Coast, before heading to the other side of the nation.
Microsoft views the launch of retail stores to be of such large importance, that at a recent opening in Bellevue that CEO Ballmer showed up andmade a speech.
Story byAlex Wilhelm
Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at alex@thenextweb(show all)Alex Wilhelm is a San Francisco-based writer. You can find Alex onTwitter,and onFacebook.You can reach Alex via email atalex@thenextweb.com
Get the TNW newsletter
Get the most important tech news in your inbox each week.
