New Apple hardware might drop next week — here’s what we think it’ll be
TIME TO GET EXCITED
So what could this new Apple hardware be?
And here we come to the most interesting question. It seems likely that it’s going to be hardware, rather than software, as the leaked memo was sent to providers of AppleCare+.
Now, there are a few things Apple (reportedly) has in the pipeline, includinga new Apple TV,AirTags, and itsover-ear AirPods. There’s potential for any these to be launched, but I would think the most likely would be a new Apple TV.
I’d find it odd if Apple released a totally new product, such as the AirTags or the over-ear AirPods,withouta presentation. These are big new products that are suitable for almost every iPhone owner, and I think the company would want to try and shape their marketing message beyond a simple press release.
The new Apple TV on the other hand is a well-known productdue for an upgrade. Apple doesn’t need to provide a use case or convince people of its merit, and it’s clear what its purpose is to consumers at large.
On top of this, @L0vetodream — the leaker who predicted this potential new Apple hardware — claimed the product would be “good for winter.” And I’m not sure what’s better for these cold seasons that curling up in front of the TV.
Of course, this is just a guess. Applecouldannounce a completely new product category, it just feels unlikely. It could also release something left-field. For example, a new pair of AirPods that sit between the standard version and the Pro models, you know, like an AirPods Pro SE.
There’s also the change the new hardware will be boring, like new cases for laptops or charging cables. But I’d veer away from this, as those items are unlikely to need AppleCare+ coverage.
As enjoyable as all this is, we won’t get a solid answer about the new Apple hardware until Tuesday. And if it’s underwhelming? Well, Mr. Tim Apple can fuck off back up my chimney thank you very much.
Story byCallum Booth
Callum Booth is a freelance journalist with over a decade of experience. Previously, he was the Managing Editor of TNW, where his reporting(show all)Callum Booth is a freelance journalist with over a decade of experience. Previously, he was the Managing Editor of TNW, where his reporting was cited widely, including in VICE, the FT, and the BBC.
Callum’s writing has appeared in The Verge, The Daily Telegraph, Time Out, and many more. He covers the full spectrum of technology, with a particular focus on how it shapes our daily lives. And a lot of regulation stuff too.
Outside of work, Callum’s an avid bookworm, a Fisherman’s Friends addict, and resolutely unshaven. Follow him on Twitter @CallumBooth or visit www.callumbooth.net.
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