For a couple of weeks now, I have been walking with a strange feeling inside. To tell the truth, it’s a feeling that even now sounds ridiculous to me … that maybe I’m not doing enough!
A week ago, I saw a video withMeebo’sfounder atTechCrunch. In one part he talked about being the non-coding guy in the Meebo pre-launch. He said that in pre-launch time, he used to bring the coding guys sandwiches and be there for morale.
That is actually what led me to this article … this guilty feeling and also the fact that I absolutely disagree with him. Thinking my best use of time is only to bring food is just something I can’t agree with. Don’t get me wrong, the non-coding founder has work, but the pressure/adrenaline is way different from the rest of the team. In the end you feel, at least it makes me feel, a bit on the sidelines.The biggest problem is that I can’t go to potential customers because we don’t have a product yet and a coolPreziwill get you somewhere, but not enough to close a sale.
So I started writing what I’m doing in hope to find what else I can do:
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As you can imagine, I have some spare time; not a lot, but I have some. I started thinking what will be our next non-tech problem and how I can solve it today … before it’s actually an issue. After reading the excellent report over onStartup Genome, I think I have the answer: Customer discovery. Which segment feels the problem we are solving the most? Which segment can decide fast to work with us? AsPaul Grahamsaid, “understanding your market segment is a question of who needs you the most and how fast they can act and start working with you.”
For us, there are three main segments (that I think Yotpo should address), from which ourUser reviewsystem will have great value:
The customer discovery process is really difficult without getting real feedback. Real feedback require a paying customer, so for now I’m just sending a simple video and some emails to get responses. To tell you the truth I’m not sure our customer discovery will be very good without a finished product, but I hope starting now will give us a more focused direction. I’m trying to find new ways to improve our customer discovery process pre-launch and that give me a new challenge to face.
I’m sure there is a lot more I can do to be a more productive co-founder; If anyone has suggestions, please do tell …
Story byTomer Tagrin
Tomer is a young and highly motivated entrepreneur. The co-founder of Yotpo- Social Reviews platform for e-commerce websites.Tomer is an Int(show all)Tomer is a young and highly motivated entrepreneur. The co-founder of Yotpo-Social Reviewsplatform for e-commerce websites.Tomer is an Internet junkie, a dog person and a computer geek. Follow@Yotpo
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