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What are the major differences in doingmarketingfor startups compared to mature companies? Over the past few years, this question has puzzled me… and, it turns out, many of my colleagues. But now that I’ve been on the two diametrically opposite sides of the marketing universe — conceptualizing omnichannel campaigns in mature companies and analyzing promotional mechanics in early-stage startups — I’ve had the opportunity to compare them and figure out exactly where the difference lies....

Once in a while we get the chance to have knowledge unleashed. Ron Conway has given us a wealth of information this morning, speaking specifically about some of the myths of life as an entrepreneur. While Conway has made some anger-inducing claims (notably that all entrepreneurs are male and youhave to be youngto see him invest), a bit more calming one addresses single-founded versus co-founded startups. Conway brings up a graph, speaking from the stage atTechCrunch Disruptin NYC, in which he shows some rather interesting numbers:...

AtThe Next Web Conferencein Amsterdam, 16 startups competed over two days in our annual Startup Rally sponsored byMicrosoft Biz Spark. Video footage has just come in of when we announced the winners and brought the champagne out! So if you couldn’t join us for our final moments in Amsterdam, watch the video here: And peruse the list of the 2011 Startup Rally champions below… The Next Web Startup Rally Overall Winner: Silk Silkis an app for the web that helps you collect, sort and view the information that you need without making you comb through the data yourself....

We have justannounced The Next Web Conference 2011and shown you a preview of thesome of the companieswho will attend the conference. There is a lot more to announce, lets start with The Next Web Startup Rally. Our event is full of interesting and inspiring talks, but since the first edition back in 2006 we have also given the hottest and most promising startups a platform to show their new service/app/web or mobile product to you....

Unicorns, rainbows, seed, pre-seed, angel… my head was spinning as I changed fields a couple of years back. After a decade in PR, comms, and journalism — having worked mostly for the ‘big guys’ with their big partners like Sony, P&G, HP, Cisco, Netflix, etc. — I entered the crazy world of startup PR. I was a total novice here, honestly thinking VC meant ‘video chat’. But the switch meant more than learning a few new acronyms....