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Successful subscription models are like a well-choreographed dance How do you keep your subscribers on the dance floor? 1. Acquisition I find it helpful to view acquisition as asking someone to dance, the courtship of a new relationship. That’s why it’s incredibly important you make sure that whoever connects with the customer first on your behalf puts their best foot forward. You’re being judged from the first click, call, or advertisement by potential subscribers who are assessing your product, comparing your pricing and packaging, and reading peer reviews to see if they are interested....

You might think of delivery vans when it comes to getting your packages delivered, but they have a contender–cargo bikes. Research published this week shows that cargo bikes can be faster than delivery vans and also used as an efficient tool for transporting goods, other people, children, animals, and much more. It found that the freight cycles deliver on average 1.61 times faster than those delivered by van.For the study,Active Travel Academypartnered with climate change charityPossibleto compare GPS data taken byPedal Mecargo bikes in London with vans used for parcel delivery on different routes....

At the end of the day, all Apple wants is your money. Sometimes though, this desire for cash manifests as something that’s actually positive for users. And Apple’sapp tracking transparencyis one of those things. Withthe launch of iOS 14.5, Apple included a feature that allows you to stop apps tracking you across multiple bits of software or websites. Facebook and Mark Zuckerberghate it— and you can finda breakdown of the function here....

We previouslyreportedthat500 Startupswas to invest in Chilean companyWelcu. This wasconfirmedyesterday, when the final list of startups was revealed for its summer accelerator program. Almost a third of the startups have non-US founders, including Welcu and Mexican companyOvia. So what are Ovia and Welcu all about, and what does this opportunity mean for them? Welcome to Welcu Welcu was founded in December 2010 in the Chilean capital Santiago byNico Orellana, who is now CEO of the company, andSebastian Gamboa, now its CTO....

From the bottom of the ninth, to Route 66, nothing says summer like fun in the sun. To this end, a number of brands are embracing the dog days of summer and offering tailored social media campaigns to engage audiences and make the most of the mercury rising. Let’s have a look at who’s doing what. Visa Granted, Visa doesn’t really make a lot of waves in the social media pool, but to its credit (pun intended), it’s banking on a summer travel theme, working hard to ensure that when you hit the road, your Visa card is nearby....