Surprise! Beer cans are less polluting than glass bottles

Surprise! Beer cans are less polluting than glass bottles Fifth place: glass bottles It might come as a surprise, but glass bottles actually ranked last in our analysis. You might instinctively reach for a glass bottle to avoid buying a plastic alternative, but glass takes more resources and energy to produce. Glassmaking involves mining raw materials such as silica sand and dolomite, and that can release pollution which, when inhaled, can causethe lung condition silicosis....

4 min · 818 words · Courtney Gomez

Surprise! Less than 1 percent of your “Daily Active Users” on Facebook are engaging your content

There is, without any doubt, value in reaching out to your audience via social media. But a recent report fromPageLevermight just surprise you when you find out that your most active users aren’t engaging with your messages to any notable extent. The report, which details the difference between an “active” user and an engaged one, points out the fact that “an active user is counted anytime someone visits your fan page or views a story about your fan page....

3 min · 577 words · Nancy Guzman

Surprise! The MacBook Pro’s notch is a software mess too

We’ve already devotedtoomanywordsto the new 14 and 16-inch MacBook Pro’s notch, yet it continues to haunt us. After accepting the reality of the unnecessarily large camera cutout, we were soothed by the confidence that Apple would at least make sure macOS and its apps properly dealt with the notch. This is Apple we’re talking about, and Apple doesn’t make design mistakes like that, after all. Yeah, about that… One of the biggest questions people had about the Notch™️ was how macOS would actually handle the odd screen cutout....

4 min · 729 words · Kelly Ellis

Surprise, surprise: Dunking on your enemies boosts social media engagement

A new study has further exposed the effect of polarizing content on social media engagement. Researchers from the universities of Cambridge and New York found thattweetsandFacebookposts about opposing political parties are far more likely to be shared than content containing emotional language. Up front:Social media platforms have long been accused of algorithmically promoting divisive content, because it’s more likely to go viral and thereby attract ad revenue. The researchers sought to quantify how dunking on one’s enemies can maximize this engagement....

3 min · 451 words · Kevin Bauer

Surprising growth strategies to boost your digital marketing campaigns in 2021

Surprising growth strategies to boost your digital marketing campaigns in 2021 Maximize your mission, social, and loyal user base Focus on mission over data When Danish-born,Too Good to Go, started out,they didn’t just want to create a successful business, they wanted to create a movement. The startup was on a mission to end food waste by offering surplus food from restaurants, bakeries, supermarkets, and hotels to users at discounted prices....

5 min · 859 words · Matthew Hall
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