Technology and altruism: Social media can bring out the best in people… but does the cause matter?
If you happened to miss the story, as a pay-it-forward social experiment, Jonathan Stark, a programmer, shared hisStarbucks cardonline. He encouraged people to use the card to buy themselves a coffee, as well as contribute money to the card so that someone else could use it. Stark also set up aTwitterfeed to track the changes on the card. In the process thousands of dollars were donated and spent at Starbucks....