There’s a form of advertising that is pretty much my favourite of all time and that’s the Youtube Takeover, an interactive YouTube experience. We’ve seen some brilliant examples of brands taking over YouTube channels for a day and doing the unexpected. What I like about the YouTube Takeover is you barely notice you’re actually engaging with a brand and it’s where you can really see brilliant technical and creative minds combining....
There are dozens of amazing and talented New York City based startups furiously coding away in their coworking spaces in downtown Manhattan. But at this very moment at Pier 94 in New York City, Tech Crunch has just announced its 6 Battlefield Finalists for its annual NYC Disrupt Conference. While not all of the companies were founded in New York, they are the hottest startups on the map in New York Cityright now....
The 7 planets of the TRAPPIST-1 system are identical — here’s what we can learn from them Planets of a feather… Since the discovery of the first threeplanetsof the system in 2016, by astronomers at the Transiting Planets and Planetesimals Small Telescope (TRAPPIST) South in Chile, this family of exoplanets has become the target of intense scrutiny. This new study pieces together observations of the TRAPPIST-1 system utilizing space-based telescopes including Spitzer (which studied the system for 1,000 hours) and the Kepler spacecraft....
Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing. With that in mind we wanted to create a list of seven key areas that we think all businesses and brands should be spending their time on....
On average, CMOshave 40 monthsto prove their effectiveness. When it comes to startups, the figure is half that: you either bring explosive growth or get replaced. CMOs in SaaS companies must understand both the market and the audience, shape positioning, and support unit economics. They are also responsible for brand awareness, acquisition and retention, product launches, customer loyalty, and about a million other things. The story of Admixer’s marketing department is an unconventional one: I had to staff a team of 17 people for a mature adtech company from scratch....
