The Key Trends in Social Commerce
Social commerce is more than just a buzzword; it’s becoming the de facto way to do business online. It emerged as a result of brands finding new ways to connect with consumers through the open graph, and a customer demand for more fluid interaction with brands. Done correctly, it is a win-win for both the brand and the consumer and there are many new opportunities to use social commerce methods to affect the consumer journey, including to the point of post-purchase....