The next trend in social media? Real life gamification.

Fresh out of Brazil is a new Facebook App that turns your relationship status into a game. The app has been developed by the toothpaste brand ‘Close Up Toothpaste’ and is part of a series of campaigns to encourage people to get up close in new ways. To celebrate people getting up close and personal on Facebook, the company developed the ‘Get Closer’ app, which reveals surprise badges to people that take part and are in relationships....

3 min · 629 words · Sherry Roberts

The Next Web at Nokia HQ, Helsinki

Nokia has been synonymous with bad news of late. This past week alone, the Finnish communications giantlosta 3G patent case to IPCom, and news emerged that Nokia isclosingmany of its online stores across Europe. Throw into the mix othernewsthat may have missed your radar such as losing key staff tocompetitors, and the company’s gradual shift towards the land of Microsoft, then you could be forgiven for concluding that Nokia is a company in decline....

4 min · 697 words · Brittney Merritt

The Next Web Canada at GROW in Vancouver

The Next Web will be represented atGROW 2011today in Vancouver, where the best and brightest of the nation’s startup, business and tech community are converging. Throughout the day, we’ll be reporting on some of the companies that are in attendance, including the four finalists who will be presenting pitches live on stage today, which include: Last night the conference started off with a bang, as Launch@GROW enabled attendees to mingle amongst the fifteen startups that were competing for those four valuable slots, as well as to connect with each other....

2 min · 388 words · Heidi Richardson

The Next Web is Hiring: Tech Writer in San Francisco

We’re looking for a full time (maybe PT if necessary) San-Francisco based tech writer. You need to be incredibly passionate about technology, startups, entrepreneurship and Internet culture. You’ll be keen to immerse yourself in the SF technology scene – or indeed already be part of it. You’ll enjoy chasing up stories and the people behind them for interviews/comment. You’ll love people, events and developing relationships. You’ll be keen to learn the background to a story, thrive on the details and above all, be passionate about being first to a story....

2 min · 306 words · Heather Cole

The Next Web is Hiring: Tech Writer in San Francisco

We’re looking for a full time (maybe PT if necessary) San-Francisco based tech writer. You need to be incredibly passionate about technology, startups, entrepreneurship and Internet culture. You’ll be keen to immerse yourself in the SF technology scene – or indeed already be part of it. You’ll enjoy chasing up stories and the people behind them for interviews/comment. You’ll love people, events and developing relationships. You’ll be keen to learn the background to a story, thrive on the details and above all, be passionate about being first to a story....

2 min · 331 words · Heather Scott
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