The Roborock S7 changed my mind about robot vacuums in tiny apartments

If you’d told me a year ago that I’d come to love a robot vacuum cleaner, I would’ve laughed at you. And yet that’s exactly what’s happened with the $650Roborock S7, a combined vacuum cleaner and mop. It is one of the few gadgets I’ve tested lately that I can actually say made my life better. I was a robovac skeptic I don’t know about you, but I find it hard to work when the house is a mess....

6 min · 1189 words · Brianna Browning

The ROI of Social Media: 10 Case Studies

The question of whether or not social media drives ROIstill plaguesmany marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing....

9 min · 1912 words · Megan Hernandez

The RTW version of Windows Phone SDK 7.1 is now available

As we predicted at the end of BUILD, Microsoft is now focusing its PR and product lasers at a single target: Windows Phone. Today the companymade available for downloada new ‘release to web’ (RTW) edition of the Windows Phone SDK version 7.1. That the software is designed to support Windows Phone 7.5 (Mango) is merely a piece of irony. Of course, previous versions of the SDK had allowed for the development of Windows Phone Mango apps, but this new edition has a number of bells and whistles that are poised to be quite useful....

2 min · 356 words · Joseph Booker

The Rules of Geolocation Marketing

The L word was one of the hottest trends last year, althoughaccording to reports, just 4% of online Americans use location-sharing services (LBS) such asFoursquareorGowalla. Facebook andGooglemade it clear they want a cut in the location-based services market withFacebook Places and Google Places. Also we’ve seen big companies likeMacDonald’sinvesting in location-based services, trying to find new ways to raise sales and awareness around their brand. As smartphones have become as necessary to savvy consumers on the go as their wallets, they’ve made location services irresistible to retailers that want to target customers located near their stores and influence their buying decisions with targeted compelling offers....

4 min · 774 words · Matthew Long

The rush to commercialize AI is creating major security risks

At this year’s International Conference on Learning Representations (ICLR), a team of researchers from the University of Maryland presented an attack technique meant to slow down deep learning models that have been optimized for fast and sensitive operations. The attack, aptly named DeepSloth, targets “adaptive deep neural networks,” a range of deep learning architectures that cut down computations to speed up processing. Recent years have seen growing interest in thesecurity of machine learning and deep learning, and there are numerous papers and techniques on hacking and defending neural networks....

10 min · 2081 words · Justin Anderson
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