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Once upon a time, search engine optimization (SEO) was the number one tool foroptimizingyour visibility and business on the Internet. Now it’s all about “social media optimization” (SMO). Brands know they have to be social in order to be “loved,” and visible (with hopefully as many followers as Lady Gaga). The irony is that a social media strategy is much simpler to implement than you might think. Social Media Optimizationwas first used in 2006 byRohit Bhargava, an influential marketer at Ogilvy, who explained why the SMO rules have now changed at this year’sSocial Media Optimization Conference....

Handling your company’s social presence is far from something to be taken lightly. We’ve seen stories, time and again, about how social media can help to make or break a business, so needless to say that we’re far beyond the point where it needs to start being a concern. So how do you go about handling social from the corporate perspective? There’s certainly not a rulebook, set in stone. Fortunately, thanks to the kind folks atEloquaandJESS3, there is the ProBook....

Some of us tweet and post on Facebook almost nonstop throughout our day, while others tend to limit their posts to a few updates here and there for fear of overloading their friends and followers. As it turns out, there is an optimal time to tweet and post, as well as a favorable frequency of updating that will lead to peak results. Ina recent studyby award-winning social media scientist,Dan Zarella, he reveals research that determines when and how often we should be reaching out to our own audiences for maximum exposure....

Is it the software heist of the century? Actually, it’s modern art. A new exhibit at the Art 404 gallery,5 Million Dollars, 1 Terabyte, blurs the boundaries of between sculpture and skullduggery, conspicuously displaying a hard drive with $5 million of stolen property. “5 Million Dollars 1 Terrabyte” (2011) is a sculpture consisting of a 1 TB Black External Hard Drive containing $5,000,000 worth of illegally downloaded files. A full list of the files with clickable download links can be found byvisiting this link....

The SolarWinds hack proves US cyber defenses are a mess — here’s how to fix them Supply chains, sloppy security, and a talent shortage The vulnerability of the software supply chain – the collections of software components and software development services companies use to build software products – is a well-known problem in the security field. In response to a 2017executive order, areport by a Department of Defense-led interagency task forceidentified “a surprising level of foreign dependence,” workforce challenges, and critical capabilities such as printed circuit board manufacturing that companies are moving offshore in pursuit of competitive pricing....