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Edelman, one of the world’s largest independent PR firms, today launches two web-based platforms designed to enable companies to identify key online influencers on specific topics. TweetLevelandBlogLevelare free to use, and are designed to be used by brands as social media planning and measurement tools. TweetLevel finds the influencers on Twitter, and BlogLevel does the same for the blogosphere. The new tools build on the original TweetLevel, launched back in 2009, which MTV laterusedto select its first ‘Twitter Jockey’....

WhenTweetMagfirst launched in Decemberwe were impressedby the app’s minimalist approach to curating Tweets from your Twitter stream, generating a wonderfully designed magazine. The app’s look and feel should appeal to those who use Twitter and enjoy iPad apps that are both aesthetically pleasing and quiet some of the noise generated by those you follow on Twitter. With TweetMag Version 1.1 developers Teehan+Lax have added some nifty new features and reduced the price to $2....

Despite Twitter’s recent work to integrate media such as images and videos directly into its site, scanning tweets for interesting links is still not as easy as it could be thanks to the necessary use of shortened URLs in tweets. What’s behind that Bit.ly or Goo.gl link? Sometimes a clue would be nice. That’s exactly whatTweeTool, a new extension for Chrome and Firefox, offers. Install the extension and it displays a preview logo of the source of a link in a tweet right next to the text....

A couple of weeks back, wedelved deepinto the Scottish tech startup scene, and unearthed one small company that was born out of Skyscanner, Europe’s largest flight search engine. Just to give you a quick recap, Eilidh Donaldson joined Skyscanner in March 2007, progressing through different positions before eventually leaving in February this year. Eilidh launched her own startup back in April, Tweetsport, which she calls a “360° real-time sports news service, availableonlineand as anapp, which takes users to the heart of the action by mixing articles, videos, pictures and Tweets....

Twelevisionis a newiPadand iPhone app that curates and facilitates participation inTwitterdiscussions around Australian television as shows air. As Twelevision describes itself, “Twelevision helps you choose which channel and program to watch based on the Twitter conversations happening around it.” Within Twelevision, you select the TV show you’re currently watching so that you can view tweets about the show in real-time. Twelevision facilitates participation in the conversation by pre-populating your tweets with hashtags....