Posts

Back in June, the UK’s Advertising Standards Authority (ASA) ruled that Virgin Media hadoverstepped the markin its ‘Stop the broadband con’ campaign, but it seems the sentiments behind the campaign have struck a chord. As the BBCreports, the Committees of Advertising Practice (CAP), the body responsible for writing advertising codes in the UK, has ruled that from April 2012 Internet Service Providers (ISPs) can only advertise a specific maximum speed if 10% of customers can actually receive it....

Asrioting broke outacross the UK and other parts of Europe in the past couple of weeks, police were taking non-traditional methods in order to aprehend those responsible for their organization and destruction. Fromcombing through Flickrtomeeting with phone manufacturers, varying approaches had varying success. Today we get news that a 22-year old Latchford man named Perry Sutcliffe-Keenan has been charged with organizing some of the actions after setting up a page on Facebook....

The UK’s main media and communications regulators haveteamed upto launch a new website aimed at parents seeking to air their concerns over inappropriate programmes, adverts, products and services. ParentPortis the result of a collaboration between Ofcom, the Advertising Standards Authority (ASA), the Authority for Television On Demand (ATVOD), the BBC Trust, the British Board of Film Classification (BBFC), the Press Complaints Commission (PCC) and the Video Standards Council (VSC)/Pan-European Game Information (PEGI)....

Representatives from the English Premier League, the Football League and media organizations have thrashed out a new last minute rights deal that will change the way football matches can be covered online. On Saturday morning, a matter of hours before the advent of the new English Premier League season, days of negotiations came to an end, culminating in what is thought to be a 4-year deal that will allow journalists to update online stories and engage with readers using social media at any time....

O2, the second-biggest mobile phone network in the UK, has revealed that a mobile marketing campaign has helped net health chainFitness Firstwell over £300,000 in revenue. The campaign, known as ‘You are here’, uses geo-fencing technology, with mobile phone networks used to identify a user’s approximate position. This data is then cross-referenced with the location of a Fitness First gym which then sends an SMS to a user’s handset when they are nearby....