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UK-based price comparison websiteuSwitch.comhas announced that is has acquired Top10.com, a broadband and mobile phone comparison website. This acquisition means that uSwitch.com is now one of the UK’s largest independent websites dedicated to finding the best deals for consumers. Launched over a decade ago, uSwitch started off as portal for comparing home energy prices, but then moved to cover telephony and communications too. Today the site compares everything from gas, electricity, and mobile phones, to broadband, digital TV and finance products....

The Office of Fair Trading is to launch a probe into the pricing of digital books in the UK, investigating a number of complaints that publishers and online retailers could be breaching antitrust law. The Wall Street Journal reportsthat the probe follows a similar move by U.S authorities six months ago – with the rise in digital readers like the Kindle and the iPad, book publishers and retailers have battled to effectively price electronic books, in attempt to safeguard their revenue stream and sales in bricks and mortar stores....

UK supermarket chain, Tesco, is to transform its Direct website from ‘manual merchandising’ into an automated ‘algorithmically merchandised’ platform,reportsMarketing Magazine. Tesco Directis the non-grocery website of Tesco, selling everything from home furnishings and electrical equipment, to toys and clothes. The transformation is expected to make Direct a more Amazon-esque portal, with customers’ content driven by recommendations and other personalized data feeds. Furthermore, data from Tesco’s Clubcard loyalty scheme will also be integrated with the new website, meaning that users can expect to see content based on their previous purchasing habits....

If there’s any doubt in your mind that the world turns to the Internet to get its news, then these facts should clarify things for you. According toHitwise, the past couple of days have seen massive traffic spikes to online news and social sites from the UK as the population has been tracking the violence of theUK riots. While both the BBC and Sky News have gotten major traffic increases, it’s the story of Twitter that’s probably the most interesting....

The UK’s fornicatory habits wouldn’t normally find their way onto The Next Web, but this is too good not to share. UK broadcaster Channel 4 commissioned a survey of British sexual experience called the ‘Great British Sex Survey. It was conducted by Ipsos MORI on behalf of the broadcaster earlier this year, and data of 1,000 subjects (from the original 7,500) has been used for theSexperience 1,000. The survey delves into all sorts of questions relating to sexual behaviour, as well as other non-sexual lifestyle choices, such as what car they drive, what music they listen to, where they shop and what phone they own....