VW’s new augmented reality app lets Norwegians “test drive” its ads
Volkswagen has released an innovative iPhone app: the VW Test Drive a Print AD! Augmented reality app lets users “test drive” across VW’s latest Norwegian print ads. While the app is only availablein the Norwegian Apple storefor now, you can also try it outon their site. The following video is beautiful featuring the song Paper Aeroplane by Julia Stone. While the app isn’t exactly useful- it’s an engaging and fun marketing campaign....