We signed 100,000 new clients during the pandemic… by listening
We signed 100,000 new clients during the pandemic… by listening Our ‘customer discovery’ program was the key. 1. Know your market The pandemic changed everyone’s needs across industries and locations. During this global shift, we paid close attention to the businesses that we were built to serve: those with under 20 employees. In fact, small businesses with under 20 employees make up almost90%of the businesses in the US. We saw that almost as soon as pandemic restrictions went into place, these businesses were the ones to drive the accelerated demand for digital financial services....