When are your Twitter friends online? Tweriod knows.

There’s something magical about Twitter. Its ability to produce instant results and instant information is a wonderful tool. But there’s very little staying power to a tweet, even when it’s retweeted. How, then, can you make sure that you’re sending out tweets when they’re most likely to be read? A service calledTweriodcan do that. It takes a look at the people who follow you and, judging by their activity, gives you a graph that shows when they’re most likely to be online and reading....

2 min · 330 words · Laurie Berg

When creating a product, there’s no such thing as perfection — only tradeoffs

When creating a product, there’s no such thing as perfection — only tradeoffs How the pursuit of perfection can create a monster It all starts innocently enough. We’re doing some good things. But we realize there are all these other things weshouldbe doing too, so we try to do all the things. Eventually, we create a monster. We end up in a trap we can’t get out of. Every meeting is good, so all have to be attended....

6 min · 1101 words · Jennifer Baxter

When Google+ launches for brands, how will SMBs react?

In a sense, the Internet has freed us from the necessities of rigid office life and independent professionals running their own businesses are on the rise. Unlike our parents’ generation, we are no longer expected to fulfill life-long careers with the same company. Just this weekend, I met with the Henrik Werdelin, the founder ofPrehypewho confirmed my observations. He said that his smartest friends and colleagues are taking on more project based jobs as opposed to being tied to one company, or even one type of profession....

7 min · 1353 words · Derek Henderson

When I Work makes staff scheduling easy

When I Workis a handy productivity web app that allows managers to schedule shifts for their employees quickly and easily. It’s designed to work just as well for local businesses as it does distributed businesses, where employees may be working from home all over the world. Staff can check on their upcoming shifts through the web interface, via apps for their iPhone or Android device, or through more traditional methods such as email and SMS....

2 min · 381 words · Ashley Fischer

When is a fan not a fan? When you pay for them.

There has been some discussion online this week around the fact thatRepublican President candidate Newt Gingrichhas been accused of paying for followers on Twitter, from a combination of being ‘followed’ by fake accounts, as well as being followed by a group of people who simply follow others as part of a system. While this is not being confirmed by Gingrich, it brings up an interesting question in the race for Likes and followers, of when a fan is actually a fan, and when they’re just a number contributing to a larger total....

6 min · 1216 words · Lindsay Marsh
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