When should you kill a product? 4 lessons from GitLab’s subscription change
When should you kill a product? 4 lessons from GitLab’s subscription change 1. Be generous in your transition offer to help bridge change Not only can GitLab customers on the canceled plan choose to remain on the same tier until the end of their subscription period, but they can also renew at the current price for one additional year or upgrade at a significant discount. 2. Avoid pushing upsells GitLab actually encouraged users of the canceled plan to investigate their free plan!...